* Buy once. It's less expensive to get the frame, wheels and components you want initially than to upgrade later.
* Proper fit is much more important than getting a good deal. And only by coming in to see us can we size you and ensure that you're looking at the right size bicycles. As one master framebuilder says, "Anyone who suggests that you can be fit over the phone or internet is just demonstrating their misunderstanding of the topic."
* Be wary if a deal sounds too good to be true. Manufacturers pack as much value as they can into each bike model. But, they also want to sell things. Sometimes compromises are made in component specification or frame quality to reach a more attractive price point. If a bike you're interested in has parts or features that appear to be uncharacteristic for its price, try to figure out what corners were cut. Or ask, and we'll explain.
* Pick out the features and components that best meet your needs, then see what the bike costs. This way you'll know if your performance expectations match your budget.
* Be prepared to spend a little extra because usually you'll want a few important accessories with a new bike such as a water bottle and cage, a cyclo-computer, a new helmet, etc.
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